A mobile & web development agency that built OpsAgent to run their own operations — and never looked back.
MSApps is a boutique mobile and web development agency that designs and builds apps for startups and growing businesses. With a lean team and a fast-moving pipeline, the founders found themselves drowning in operational overhead — managing leads, chasing invoices, reviewing candidates, posting content, and reconciling receipts — all manually, all the time.
They weren't struggling with the work itself. They were struggling with everything around the work.
MSApps had already adopted a range of modern tools — Zoho Mail, Google Calendar, Notion, Monday.com, LinkedIn, iCount, and Toggl — but each tool sat in its own silo. There was no connective tissue. Every handoff between tools was a manual task.
The specific pain points were clear:
Leads lived in Google Calendar events with no consistent status tracking, no follow-up reminders, and no pipeline visibility.
Hours had to be pulled from Toggl, matched to clients, and manually entered into iCount — every single month, without fail.
Job posts needed to go live on multiple boards simultaneously. Candidate emails piled up with no triage. Good candidates went cold.
There was a clear outreach strategy — but no bandwidth to execute it consistently. Posting, following up, and tracking replies all fell to the bottom of the list.
Bank transactions and credit card charges sat unmatched in iCount. Finding the right invoices in Zoho Mail took hours and was error-prone.
MSApps deployed OpsAgent in a single onboarding session. Within days, 18 agents were live — each owning a specific operational domain and connected to the tools already in use.
Tracks leads in Google Calendar, sends daily pipeline reports to Zoho Mail, and flags stale deals.
Finds new leads matching the ideal client profile, enriches contact data, and queues them for outreach.
Finds target segments, writes personalized messages, sends outreach, and tracks replies in Notion.
Generates professional proposals, tracks status per deal, and handles follow-ups automatically.
Tracks budget vs. actuals per project, flags scope creep early, and generates financial snapshots.
Pulls hours from Toggl, creates invoices in iCount, and matches bank transactions to Zoho Mail invoices.
Monitors Toggl hours, tracks utilization per team member, and surfaces capacity gaps automatically.
Posts jobs across multiple platforms simultaneously. Scans CVs for technical fit, preps them for submission, manages the candidate pipeline, and handles client communication throughout.
Writes weekly social posts for LinkedIn, Instagram, and Facebook, tailored to MSApps' tone and audience.
Full visibility into every client relationship — open items, upcoming renewals, and satisfaction signals.
Tracks milestones and deadlines across all client projects, with automatic status updates and blocker alerts.
Triages inbox across Gmail, Zoho Mail, and iMessage — drafts replies, schedules meetings, preps briefs.
Automated review on every PR — catches bugs, enforces standards, and sends developer feedback summaries.
Scans the codebase for vulnerabilities, exposed secrets, and dependency risks — continuously and automatically.
Monitors digital assets across platforms — detects broken links, expired content, and missing files before clients notice.
Custom workflow automations connecting all tools — built, monitored, and self-healing, with error alerts when something breaks.
Monitors access permissions, detects unauthorized changes, and flags suspicious activity across all digital assets and file storage.
Stores and organizes all company knowledge, client documents, and code per client — searchable, structured, and always up to date.
The entire onboarding — mapping workflows, connecting tools, and deploying agents — took under a week. There was no engineering work required on MSApps' side. OpsAgent connected to their existing tools through secure API integrations.
The 5-minute mapping session at the start of onboarding was the most important step. That's where OpsAgent understood which workflows to own, what the edge cases were, and how to escalate decisions that required human judgment.
Everything else was configured, tested, and running before the end of the first week.
Map your workflows in 5 minutes. We'll show you exactly which agents apply to your business — before you commit to anything.
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